Monday, February 8, 2010

Coupons! Come and Get Your Coupons!!

As it stands, 1992 has been marked "The Year of the Coupon." After 1992, the amount of coupons being used slowly declined over a course of sixteen years. Why? Because of the "relative prosperity, changing demographic trends and manufacturer policies." Consumers who, in 1992, redeemed 79 billion coupons felt a sense of security and independence from the prosperity, but since the recession there has been a change in that sense of security.
Last year was the first year of rising coupon redemption since 1992, having 3.5 billion redeemed. Because of the recession, consumers needed a way to keep the consumerism thriving and to meet their needs. The manufacturers and companies distributed coupons to keep themselves from pit falling and losing business. So in a way, coupons were re-introduced to our economy to stimulate revenue.
Demand is increased as coupons are distributed. People buy more things when they think money is being saved, so as they buy more things, businesses get more money to keep themselves afloat. As businesses become more stable, they can buy more components to make more of their product and fulfill the role of supply. The supply thus feeds the demand and creates a cycle of an improving economy. If we fulffill our role as consumers to keep the economy rolling, we can keep the cycle going.
As we pull out of this recession, could coupons be one of the ways in which our economy grows and improves? I think so. So let's stimulate our economy, get some coupons, help the businesses we love, and keep our pockets happy!


Article:
http://nytimes.com/2010/02/08/business/08drill.html?ref=economy


List of Terms and Their Meanings:
*Demographic-a single vital or social statistic of a human population
*Extrapolated-to estimate outside the observed range
*Revenue- a particular source of income

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